It doesn't know your kitchen, your council or your customers. It doesn't mind being wrong. So it fills the gaps with something that sounds right and isn't.
That's what makes most AI output useless. The problem isn't the tool. Nobody was steering it.
We do the steering. We start from your real situation, tell the AI exactly what's needed and read every word before it goes out. If it's generic, we rewrite it. If it's wrong, we fix it.